Breaking down complex communications and topics is not easy. But there are a number of tools which can help you go through a process of identifying the key messages, words and images that you want people to understand and remember.
Storyboarding is one of those.
What is storyboarding?
A storyboard is a graphic organiser that consists of illustrations or images displayed in sequence for the purpose of pre-visualising a motion picture, animation, motion graphic or interactive media sequence.
Storyboarding is the process of going through the organiser.
A simple tool
Here is a link to a tool that I use in my employment for Bromley Council. It is free for you to download below – yes, for free:
I recently spent some time with a couple of consultants, Richard and Mark, from iMPOWER a consultancy company that specialises in working with public services, to think through what a ‘digital offer’ for social care and health should look like in the future.
In my day job I have developed and oversee Bromley’s ‘Bromley MyLife’ digital platform for local residents.
iMPOWER work with local authorities and the NHS to change behaviours and better manage demand so that decreasing budgets can have the greatest impact on health and wellbeing.
We were looking to identify a number of recommendations to help local authorities and health partners harness the power and flexibility of digital tools to:
achieve better life outcomes for residents
improve the early intervention & prevention model
support better integration
achieve efficiencies in money and staffing
build a better model of support around the individual to improve their wellbeing
Read about how I worked with Derek and Ailsa to redesign their existing website for their holiday rental cottage, as well as to develop them a strong brand which would make them stand out in a crowded market place.