My CV

MY PASSION IS HELPING PEOPLE AND ORGANISATIONS TRANSFORM TO BE THE BEST VERSIONS OF THEMSELVES.

This is why I get out of bed everyday.

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SUMMARY

For the past 11 years I have been working for Bromley Council across Education, Care and Health Services delivering and leading on a number of projects.

At the start of 2017 I decided that I wanted to use my skills, experience and passion for using the power of digital platforms to drive transformation on a greater scale. To do this I set up my own website and branding studio, Burning Leaf Creatives.

READ ON BELOW TO LEARN MORE ABOUT ME

+ Experience

+ Employment

+ Education and qualifications 

+ Skills 

+ Achievements 

+ Portfolio 

+ Get to know me better

+ Get in touch

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EXPERIENCE

PRODUCT OWNER: BROMLEY MYLIFE

+ Product Owner for the website and digital tools, including online forms and integrated processes

+ Experience as: lead digital content designer; user researcher; content writer; brand creator

+ Manage team of up to 5 FTE, incorporating full-time and part-time, permanent and temporary, work experience and graduate placements (include a Government Fast Stream placement)

+ Implemented Agile processes to manage the team and the work load, including a clear process of digital development: Research > Alpha > Beta > Live > Retirement

+ Ensure that the significant level of content – over 500 pages, over 1,500 services and 10 online forms – are kept up to date, regularly reviewed, meeting user needs and meet our website standards

+ Developed the design standards for the website, incorporating: Branding Guide, Service Standards and sub-brand guidelines

+ Implemented a range of business processes to support the team and to help us to provide excellent services

+ Developed and manage the development roadmap for the website and project plans for projects within the roadmap

+ Managed content using different CMS systems, including Umbraco and Ektron

+ Developed and delivered a training programme for the team to ensure that the standards are consistently applied and staff feel confident when working with the website

+ Report regularly to a range of stakeholders, including senior leadership team, Members, customers and users, by utilising storytelling, Google Analytics, soft feedback and intelligence from user testing

+ Led two Gateway Review and procurement exercises for the website

+ Created clear ‘You said, we did’ feedback systems to illustrate and communicate he impact of user feedback

FOUNDER, BURNING LEAF CREATIVES

+ Set up web, brand and product design and transformation company

+ Manage end-to-end customer and business journey

+ Attracted 10+ new customers in first 12 months of operation

+ Designed, developed and launched websites for 7 businesses, including one charity

+ Designed, developed and launched new branding for 4 businesses

+ Managed content using CMS platforms, mainly WordPress

Developed a thought piece with two external consultants on what the future digital offer and platform for health and wellbeing would look like

+ Used passion for transforming individuals to create a suite of leadership and self-development tools

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EMPLOYMENT

+ SENIOR PLANNING AND DEVELOPMENT OFFICER, The London Borough of Bromley

+ FOUNDER, Burning Leaf Creatives

+ CONSULTANT COMMISSIONING ADVISOR, Department for Children, Schools and Families

+ PARTNERSHIPS AND PLANNING OFFICER, The London Borough of Bromley

+ CONTRACTS STANDARDS OFFICER & CONTRACTS ASSISTANT, Kent County Council

+ CONTRACTS ADMINISTRATOR & SUPPORT SERVICES ASSISTANT, Medway Council

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EDUCATION AND QUALIFICATIONS

+ BSC OPEN DEGREE, The Open University

+ PRINCE2: FOUNDATION, Maven Training

+ CERTIFICATE IN COMMUNITY CARE CONTRACTING, University of Leicester

+ NVQ LEVEL 3: ADMINISTRATION, Mid-Kent College

+ GNVQ ADVANCED BUSINESS AND A-LEVEL GEOGRAPHY, The Maplesden Noakes School

+ 9 GCSEs, The Maplesden Noakes School

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SKILLS

  • Brand development
  • Business planning & strategy development
  • Coaching & mentoring
  • Commissioning & planning
  • Design & creativity
  • Digital transformation
  • Leadership & coaching
  • Programme & project management
  • Service transformation
  • Understanding of user needs
  • Website design

5


ACHIEVEMENTS

420% INCREASE

+ 420% increase in total annual visitors to the Bromley MyLife website between 2012 and 2017

470% INCREASE

+ 470% increase in unique annual visitors to the Bromley MyLife website 2012 and 2017

160% INCREASE

+ 160% increase in annual page views to the Bromley MyLife website 2012 and 2017

32% PROFIT

+ 32% profit made through Burning Leaf Creatives during first 12 months

700% INCREASE

+ 700% in the number of residents engaged through the development of a new digital and assisted digital service user forum over tradition ‘face-to-face’ approach

5 BUSINESSES SUPPORT TO GROW

+ 5 new businesses supported to grow and develop by web and brand design products from Burning Leaf Creatives

4 BUSINESSES TRANSFORMED

+ 4 businesses (including one charity) supported to transform their offering and impact through Burning Leaf Creatives

4


PORTFOLIO

BELOW ARE LINKS TO A SAMPLE OF MY DIGITAL DEVELOPMENTS

+ Bromley MyLife

ProjectBromleyMyLife

+ Burning Leaf Creatives

ProjectBLC

+ iammichaelwatts.com

ProjectIamMichaelWatts

+ A New Digital Platform for Health and Wellbeing

ProjectDigitalPlatform

+ Aim High Agency

ProjectAimHigh

+ Clydfan Cottage

projectclydfan

+ JudyK Cake Decorating for All

projectjudyk

+ KentOT4Kids

projectandrea

+ Nina Newell

projectnina

+ Oasis Contract Services

projectoasis

+ Space 2 Be Me

projectspace2beme

BELOW IS A LINK TO A SAMPLE OF MY BRANDING DESIGN

+ My branding portfolio

ProjectBranding

Others:

+ My art

+ My books

+ My photography 

+ My poetry

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GET TO KNOW ME BETTER

5 RANDOM FACTS ABOUT ME:

+ Coffee is my one vice in life – I can usually be found in one of the local coffee houses

+ Barry from Eastenders used to babysit me, before he became Barry in Eastenders

+ I have recently started coaching the Maidstone United Under 11’s disability football team

+ I have a signed copy of the Harry Potter and the Deathly Hallows book from the books launch event

+ I love Christmas…!


GET IN TOUCH

Reach out to me