Earlier today I was proud to launch the first Black Friday offering for my company Burning Leaf Creatives.
You can read my post below:
You may have noticed that today is Black Friday.
In case you didn’t know, Black Friday is a major shopping day which originated in the United States. It grew in the States as it is the first day after the last major holiday before Christmas, Thanksgiving, so it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend.It has become a huge shopping event which sees people all over the world getting discounted products as retailers slash prices. On Black Friday, shops’ prices plummet for 24 hours in an attempt to get people to buy their goods and services in the run-up to Christmas.
In the UK, Black Friday has grown into something huge over the past few years with more and more companies joining the rush to offer significant savings. In our own e-mail boxes this morning we have seen a range of different savings offered, varying from 20% to 70% off products.
We are proud to announce our Black Friday deal today – 0% off.
That’s right, 0%.
Our business model is built on the relationships we form with our customers as we support them to deliver their vision and use their passion to achieve their dreams.
We don’t believe that you can do that through a 24 hour sale.
We believe that sets up the relationship in a different way – expectations and thoughts are focused on the savings we are offering rather than the impact and difference that we can have. This then distracts from the building of our relationship with our customers.
Instead, we focus on rewarding the loyalty of customers, on strengthening our relationships with them and on making a positive impact on the world as we provide our services in a humancentric way.
That’s why we offer our customers a discount on any future work they order from us. We also provide a discount to anybody who they personally recommend to us. No caps, no limits.
Its all part of our relational business approach.
The other discounts we offer include:
- a discount to local organisations who are based within 3 miles of us so that we can help develop and enhance the local economy and so we can have a positive impact on our local community
- a discount to non-profit making groups, clubs and organisations so that we can support them to have an impact on the world
So, on this Black Friday, please get in touch with us if you would like to take advantage of our 0% off Black Friday deal. Just quote ‘Relationships Over Savings’.