Book 5 – Start with Why & Leaders Eat Last by Simon Sinek

This is the fifth and final book in my countdown of my top 5 books around leadership, personal development, and self discovery.

What’s the book about?

Book 1:

“Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn’t matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing whatthey do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

– © Amazon

Book 2:

“Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other.

Yet other teams, no matter what incentives were offered, are doomed to infighting, fragmentation and failure. Why?

Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It separates the security inside the team from the challenges outside. Everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities.

As in Start with Why, Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking. He shows that leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their vision. It’s amazing how well it works.”

– © Amazon

Why did I choose this book?

These books were only number 5 in my list because I wanted to finish with a bang. Otherwise they would have been joint first with Howard’s Onward.

These books have been life changing.

They gave me so much belief in myself that being me was possible. There are others in the world that work to make the world better for the sake of making the world better for everyone – rather than just making it better for a personal gain.

I live my life by working to help others do life, better. And both the books embody that approach.

At work, at home and in the third place in between, I try to inspire others and put them first. In such, I try to be a leader in the all the environments I am in. I want to – and choose to – eat last. It is a privilege to give others more than I take from them.

And Leaders Eat Last proves that I am not the only one. And it also proves that I am impacting on the world by living my life in that way.

Start with Why also just hits so many buttons with me. Everything I do is driven by my own personal why – my personal purpose of “to do life, better. And this shapes everything that my team does too.

I have even started using my personal why to share our ideas, thoughts and team priorities with others. See my libraries presentation, for example.

Please do read these books, visit, and get inspired to inspire others.

What does the book look like?


Why should you read it?

  1. If you are a leader in an organisation – this counts for everyone, not just leaders in a formal hierarchy – then these books will make you a better leader, a better manager, a better organisation – and a better human being
  2. The stories used our powerful stories that we all know, can relate to and understand, and this just brings the content, the ideas and the learning to life
  3. The world needs you to be a better person by better understanding your personal why, understanding how you be a better leader, and how you can inspire the world around you – and these books will help you do just that

Where can you buy it?

If you are in the UK, you can order Start with Why and Leaders Eat Last from Waterstones.

Alternatively, you can download the books for your Kindle or as a hardcopy from Amazon.

You can get inspired daily by signing up to the daily e-mail from Simon at

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